Pop quiz: what do you get when you add intense flavor combinations to Smirnoff Vodka and remove all the sugar? Well, if you read the title of this article, you probably know already that it’s Smirnoff Zero Sugar Infusions, the latest line extension from the spirits geniuses at Diageo.
This new lineup does the impossible, delivering a delicious, palate-pleasing drink experience without any sugar. Health-conscious consumers looking for a premium drinking experience will be thrilled by Smirnoff Zero Sugar Infusions full range of flavor options, including Cucumber & Lime, Watermelon & Mint, and Strawberry & Rose.
How did Smirnoff balance this equation, and what does it mean for consumers looking for a more balanced life?
An Infusion of Demand
According to the International Food Information Council Foundation Food and Health Survey 2018, 77 percent of consumers reported that they are cutting back on added sugars. All the major players in the soft drink industry offer Zero Sugar versions of their beloved beverages, chasing the growing demand for healthier drinks options. Now Smirnoff has entered the market with its new lineup of zero sugar options, hitting a sweet spot with consumers.
Each of these new Zero Sugar Infusions clocks in at just 72 calories per 1.5 oz serving—with zero grams of carbohydrates, zero grams of fat, and zero grams of sugar. What they do have, however, is an abundance of refreshing flavors and the premium Smirnoff Vodka that consumers across the country know and love. According to Diageo, these expressions are also gluten-free, and made without artificial flavors or colors.
There’s never been a sweeter way for consumers to greet the summer than with a Smirnoff Zero Sugar in hand. For optimal serving, Smirnoff recommends two ounces of any Smirnoff Zero Sugar Infusion with four ounces of soda water served over ice in a stemless wine glass. Depending on which flavor variant is being used, they suggest a simple garnish with either a cucumber slice and lime wedge, a watermelon slice and mint sprig, or a strawberry slice and rose petal.
Smirnoff Zero Sugar Infusions Watermelon & Mint is infused with juicy watermelon flavor balanced with the taste of fresh mint for a refreshing finish. Simply serve in a stemless wine glass with ice, splash in some soda, garnish with watermelon slices and a mint sprig, and you’re done! Smirnoff Zero Sugar Infusions Watermelon & Mint is gluten free.
Smirnoff Zero Sugar Infusions Strawberry & Rose is infused with the delicate & slightly sweet strawberry flavor with a light rose petal finish. Simply serve in a stemless wine glass with ice, splash in some soda, garnish with rose petals and a strawberry, and you’re done! Smirnoff Zero Sugar Infusions Strawberry & Rose is gluten free.
Smirnoff Zero Sugar Infusions Cucumber & Lime is infused with the crisp, cool flavor of a fresh cucumber paired with the bright citrus notes of lime. Simply serve in a stemless wine glass with ice, splash in some soda, garnish with cucumber slices and a lime wedge, and you’re done! Smirnoff Zero Sugar Infusions Cucumber & Lime is gluten free.
Mix any 2 parts Smirnoff Zero Infusions with 4 parts club soda.
Stop in and try a bottle for your next cocktail hour.
Retail Price $15.99 for all flavors 750ml bottle