Lunazul Tequila

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Lunazul Tequila

West Vail Liquor Mart now carries Lunazul sliver & reposado tequila. It is available for $19.99 a 750ml bottle. Here is a brief description of the family that creates this magnificent tequila along with a few tasting notes.

The Family:

Lunazul was founded by Francisco Beckmann, a seventh generation descendent of Jose Antonio de Cuervo. He founded the Tierra de Agaves estate in 2004 on a mission to create the world’s first true small batch, 100% agave tequila at an affordable price point, thus Lunazul was born. Francisco passed along the tradition to his own son, Jorge Beckmann, who became president of Tierra de Agaves in 2005.

Jorge Beckmann grew up among the family’s agave fields, where he gained firsthand experience growing, distilling and bottling great-tasting tequila. Since 2005, Jorge has overseen the operation of the Tierra de Agaves Distillery. As our president, he sets the standards for making Lunazul.

Master Distiller:

Francisco Quijano

The master distiller’s task is to turn three basic ingredients – agave, water, and yeast – into smooth-tasting tequila. Lunazul’s master distiller, Francisco Quijano, uses no additive ingredients or additional processing, so Lunazul has nothing to hide behind. That’s why you taste our quality in every sip.

Francisco came to Tierra de Agaves in 2007. A decades-long veteran of the tequila industry, his mission is to promote and protect authentic Tequila values. From 2005-2007, he worked as the President of the National Tequila Chamber of Producers, and led the effort to designate the blue agave fields of Jalisco as a UNESCO World Heritage Site.

Master Agave Grower:

Jose Fernandez

Overseeing more than four million agave plants, Master Agave Grower Jose Fernandez knows through experience which plants should be selected to make great tequila. His expertise helps Lunazul deliver the smooth taste you can rely on.

About Jose:

Growing up in the fields of the village of Tequila, Jose was born into the agave-growing business. His father, agave legend Don Jose, passed down his knowledge and instincts as Jose grew from a young jimador (harvester) to a Master. Today, he leads a team of agricultural engineers who combine the latest in technology with a legacy of experience.

The Tequila:

Lunazul Blanco

This is tequila in its wildest, most natural state, crystal clear and un-aged, allowing its 100% agave flavor to take the lead.


Exceptionally smooth and balanced with bright color and silver highlights.

Aroma: Refreshing fruity nose exhibiting tropical and apple notes with a healthy dose of salt and citrus, similar to that of fresh agave.

Taste: The palate is semi-viscous and peppery with ripe fruit tones giving way to crisp citrus notes and a hint of vanilla.

Finish: Wonderfully balanced finish with long lasting citrusy, peppery, and herbaceous notes

Lunazul Reposado

Occasionally, life demands a pause. Try our 100% agave tequila that’s rested in bourbon barrels for smooth, rich flavor.


Bright, golden color with subtle oak and vanilla notes.

Aroma: The nose is delicate and fruity offering aromatics reminiscent of baked or grilled pineapple, but is best identified as pure, baked agave.

Taste: Lush caramel with layers of semi-sweet vanilla, fruit and spice evolving to subtle oak and vanilla notes.

Finish: Long and creamy finish with lingering smoky and spicy notes.