Brewery Profile: New Image Brewing: Arvada, CO

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Brewery Profile: New Image Brewing: Arvada, CO

I think that the question we get asked the most within the beer department at West Vail Liquor Mart is “What’s new?”

Recently, the answer to that question has often been something from New Image Brewing out of Arvada, CO. New Image is relatively new to the scene, but they are already concocting some awesome recipes and are putting out a product that shows experience beyond their years and nuance.

My personal favorite beer that these guys produce is “Single by Choice”; single hopped pale ale featuring a rotating hop variety which pours a beautiful hazy, unfiltered glass. Currently we are carrying the Amarillo version and it tastes great. The hazy New England Style beers from New image tend to all be really nice offerings so keep an eye for East Coast transplant Double IPA and Coriolis Effect, an IPA featuring New Zealand hops.

However, New image is not just a one trick pony. They excel at many different styles. Recently the staff here at West Vail Liquor Mart tried a few of their new offerings and we were very impressed with what we found.

First was the Machine Language, a 6.5%ABV dry hopped Saison. Some of our staff members found to have a pleasantly similar taste to Orval, one of Belgium’s great beers. It had a slight barn yard funk but was light and easy drinking. It had a pleasant aroma and was plenty hoppy and not overly funky but had great character.

Next was the double dry hopped version of East Coast Transplant, New Image’s Double IPA. There is a disclaimer on this one as it very limited and with not be available all the time. We found the beer to be round, tropical, hazy and a bit creamy. It had a ton of citrus flavors including grapefruit, dragon fruit and lemon.

Finally, perhaps the most limited release these guys have put out, we drank Melanoidin, a collaboration with Hotbox Coffee Roasters. It contains oatmeal, cold brew coffee, cinnamon, nutmeg, vanilla and lactose; quite the kitchen sink! We thought it had intense notes of coffee and dark chocolate. It had a nice slight acidity and bitterness. These bad boys are available for a limited time in 16oz cans in the singles door.

Look for these great options and more from New Image Brewing. You will be happy you gave them a shot.

Dean LoRusso, Beer Buyer, West Vail Liquor Mart